Teaching
Courses Taught
AT HKU:
MKTG3522: Platform Business Models and the Sharing Economy (undergraduates)
MSMK7032: Foundational Quantitative Skills in Marketing (MSc)
MSMK7029: Platform Business Models and the Sharing Economy (MSc)
MKTG6006: Empirical Marketing Models (PhD)
AT NUS:
BBA: Marketing Research; Research for Marketing Insights; Customer Relationship Management
MSc: Customer Relationship Management; Platforms and Sharing Economies; Research for Marketing Insights
MBA: Marketing Research
PhD: Empirical Marketing Models
Apex EMBA: Marketing Strategy (市场营销战略)
Executive Education: Platform Strategy and Sharing Business Models
Students supervised
Ph.D. students supervised/co-supervised
2022 Wang Shuxiao (First job placement: University of International Business and Economics 对外经贸)
2022 Ling Ruobing (First job placement: Central University of Finance and Economics 中央财经)
2021 Lin Zhe (First job placement: Xi'an Jiaotong-Liverpool University, 西交利物浦)
2020 Miao Wei (First job placement: University College London)
2019 Tang Chuang (First job placement: HSBC Business School)
2016 Chu Yanlai (First job placement: Renmin University of China)
2013 Jiang Zhiying (First job placement: Erasmus University, the Netherlands)
2010 Sun Li (First job placement: Zayed University, United Arab Emirates)
2007 Feng Shanfei (Sophie) (First job placement: Monash University), Ph.D. committee member
2000 Qi Yaqiang (First job placement: Renmin University of China)
Chinese EMBA students supervised
2017 Wang Lingqiu, Li Zhihui
2016 Hong Wei, Wang Qiong
2012 Zhang Yunfan
2010 Tang Yong, Wang Jinshan
2009 Lin Mingjian, Kwek Chok Ming, Yang Jingfu, Tang Yao
2008 Tan Jianfeng, Ye Dawei, Sun Guangyun
2007 Huang Weidong, Liao Yangjiang, Xiao Rongzhong
MBA Practicum Supervision
2019/2020 Japanese Airlines
2017/2018 Graymatics
2016/2017 Graymatics
2015/2016 GrabTaxi
CEMS Project Supervision
2020/2021 Daimler Auto Leasing
2019/2020 Daimler Mobile
2015/2016 Foodingo
BBA Field Service Project supervision
2020/2021 iMin Technology, Castlery, Moovaz, Straights Times, GreenGuards, Unilever, *SCAPE
2019/2020 Ministry of Finance
2017/2018 3M, Chef-in-Box
2016/2017 OCBC Youth Financial Literacy in Singapore
2016/2017 HIC, StarHub App
2015/2016 Industry Platforms, OCBC Youth Financial Literacy in Singapore, Foodingo
2014/2015 Starhub demand forecasting, OCBC, LGW.com
2013/2014 Temasek, Google Enterprise, Bacardi-Martini Singapore Pte. Ltd