Service
Committee Service
11/2024 - Director, HKU EMBA-International Stream
03/2024 - Associate director, the HKU Jockey Club Enterprise Sustainability Global Research Institute (ESG)
01/2023 - Associate director, HKU Centre for Innovation and Entrepreneurship (CIE)
08/2022 - Member, Academic Committee of HKU Business School Shenzhen Research Institutes
08/2021 - 08/2022 Member, Department PhD Committee, NUS Marketing
01/2019 -06/2021 Founding academic director, NUS Master of Science in Marketing Analytics & Insights
01/2020 - Faculty Recruiting Committee (Educator track)
08/2018 - 12/2018 Co-chair, Department Faculty Recruiting Committee
08/2013 - 07/2019 Coordinator, Marketing Department PhD Committee
08/2013 - 07/2019 Member, Department Faculty Recruiting Committee
08/2008 - 07/2013 Member, Department PhD Committee
09/2006 - 07/2008 Department Seminar Coordinator (Quantitative talks)
Editorial Service
01/2025 - Associate editor, Makreting Science
01/2025 - Senior editor, Journal of Business Research
2022 - Associate editor, Quarterly Journal of Economics and Management (《经济学管理学刊》)
01/2019 - 12/2024 Editorial Review Board, Marketing Science
04/2016 - Editorial Review Board, Journal of Interactive Marketing
Review Experience
Ad Hoc Journal Reviewer:
Marketing Science
Management Science
Journal of Marketing Research
Journal of Marketing
Quantitative Marketing and Economics
Operational Research
Information Systems Research
International Journal of Research in Marketing
American Economic Journal: Microeconomics
Journal of Interactive Marketing
Information Economics and Policy
Production and Operations Management
International Journal of Industrial Organization
International Journal of Product Management
Journal of the Academy of Marketing Science
Conference Reviewer:
2025 WoPA (Workshop on Platform Analytics)
2024 WoPA (Workshop on Platform Analytics)
2010: Academy of Management
Grants Review:
Hong Kong Research Grants Council
Canadian Social Science Research Grants Council
Case Competition Faculty Supervisor:
2020: Roland Berger Case Competition, 2nd runner up
Case Competition Judge:
2007 - 2012: NUS Cerebration MBA Case Competition
2010: Nokia Case Competition
Conference organizer/co-organizer
2024: China India Insights Program Conference, Hong Kong
2018: China India Insights Program Conference, Singapore
Conference Selection Committee
2021: 15th Annual Bass FORMS Conference
Professional Affiliations
China Business Centre, NUS Business School
Centre for Family and Population Researcher
INFORMS
AMA (American Marketing Association)