Teaching

Courses Taught

AT HKU:

• MKTG3522: Platform Business Models and the Sharing Economy (undergraduates)

• MSMK7032: Foundational Quantitative Skills in Marketing (MSc)

• MSMK7029: Platform Business Models and the Sharing Economy (MSc)

• MKTG6006: Empirical Marketing Models (PhD)

AT NUS:

• BBA: Marketing Research; Research for Marketing Insights; Customer Relationship Management

• MSc: Customer Relationship Management; Platforms and Sharing Economies; Research for Marketing Insights

• MBA: Marketing Research

• PhD: Empirical Marketing Models

• Apex EMBA: Marketing Strategy (市场营销战略) 

• Executive Education: Platform Strategy and Sharing Business Models

Students supervised

• Ph.D. students supervised/co-supervised

  • 2021 Lin Zhe, Ling Ruobing, Wang Shuxiao

  • 2020 Miao Wei (First job placement: University College London)

  • 2019 Tang Chuang (First job placement: HSBC Business School)

  • 2016 Chu Yanlai (First job placement: Renmin University of China)

  • 2013 Jiang Zhiying (First job placement: Erasmus University, the Netherlands)

  • 2010 Sun Li (First job placement: Zayed University, United Arab Emirates)

  • 2007 Feng Shanfei (Sophie) (First job placement: Monash University), Ph.D. committee member

  • 2000 Qi Yaqiang (First job placement: Renmin University of China)

• Chinese EMBA students supervised

  • 2017 Wang Lingqiu, Li Zhihui

  • 2016 Hong Wei, Wang Qiong

  • 2012 Zhang Yunfan

  • 2010 Tang Yong, Wang Jinshan

  • 2009 Lin Mingjian, Kwek Chok Ming, Yang Jingfu, Tang Yao

  • 2008 Tan Jianfeng, Ye Dawei, Sun Guangyun

  • 2007 Huang Weidong, Liao Yangjiang, Xiao Rongzhong

• MBA Practicum Supervision

  • 2019/2020 Japanese Airlines

  • 2017/2018 Graymatics

  • 2016/2017 Graymatics

  • 2015/2016 GrabTaxi

• CEMS Project Supervision

  • 2020/2021 Daimler Auto Leasing

  • 2019/2020 Daimler Mobile

  • 2015/2016 Foodingo

• BBA Field Service Project supervision

  • 2020/2021 iMin Technology, Castlery, Moovaz, Straights Times, GreenGuards, Unilever, *SCAPE 

  • 2019/2020 Ministry of Finance

  • 2017/2018 3M, Chef-in-Box

  • 2016/2017 OCBC Youth Financial Literacy in Singapore

  • 2016/2017 HIC, StarHub App

  • 2015/2016 Industry Platforms, OCBC Youth Financial Literacy in Singapore, Foodingo

  • 2014/2015 Starhub demand forecasting, OCBC, LGW.com

  • 2013/2014 Temasek, Google Enterprise, Bacardi-Martini Singapore Pte. Ltd