Service

Committee Service

  • 2022 - Associate editor, Quarterly Journal of Economics and Management (《经济学管理学刊》）

  • 08/2022 - Member, Academic Committee of HKU Business School Shenzhen Research Institutes

  • 08/2021 - 08/2022 Member, Department PhD Committee, NUS Marketing

  • 01/2019 -06/2021 Founding academic director, NUS Master of Science in Marketing Analytics & Insights

  • 01/2020 - Faculty Recruiting Committee (Educator track)

  • 08/2018 - 12/2018 Co-chair, Department Faculty Recruiting Committee

  • 08/2013 - 07/2019 Coordinator, Marketing Department PhD Committee

  • 08/2013 - 07/2019 Member, Department Faculty Recruiting Committee

  • 08/2008 - 07/2013 Member, Department PhD Committee

  • 09/2006 - 07/2008 Department Seminar Coordinator (Quantitative talks)

Editorial Service

  • 01/2019 - Editorial Review Board, Marketing Science

  • 04/2016 - Editorial Review Board, Journal of Interactive Marketing

  • Review Experience

    • Ad Hoc Journal Reviewer:

Marketing Science

Management Science

Journal of Marketing Research

Journal of Marketing

Quantitative Marketing and Economics

Operational Research

Information Systems Research

International Journal of Research in Marketing

American Economic Journal: Microeconomics

Journal of Interactive Marketing

Information Economics and Policy

Production and Operations Management

International Journal of Industrial Organization

International Journal of Product Management

Journal of the Academy of Marketing Science

  • Conference Reviewer:

2010: Academy of Management

  • Grants Review:

Hong Kong Research Grants Council

Canadian Social Science Research Grants Council

  • Case Competition Faculty Supervisor:

2020: Roland Berger Case Competition, 2nd runner up

  • Case Competition Judge:

2007 - 2012: NUS Cerebration MBA Case Competition

2010: Nokia Case Competition

Conference co-organizer

  • 2018: China India Consumer Insights, Singapore

Conference Selection Committee

  • 2021: 15th Annual Bass FORMS Conference

Professional Affiliations

  • China Business Centre, NUS Business School

  • Centre for Family and Population Researcher

  • INFORMS

  • AMA (American Marketing Association)